Embrace your power

Challenge

According to a recent report from the UN, it could take over 300 years to achieve full gender equality at the current rate of progress.

Inspiration

Avon knows that when women realise their full potential it’s an unstoppable force, with Avon’s Impact Pledge meaning Reps earn at least 20% on each product they sell, helping each of these self-employed women create a better future.

Idea

A new era for Avon with the launch of rejuvenated brand platform ‘Embrace your Power’ and whole brand reboot.

The platform celebrates women who are living out their full potential, from a beatboxer to an art restorer to an astronomer. The first campaign to launch features London musician, Hamzaa, who beatboxes within the ad, telling the musician’s story of how she found her inner power while showcasing Avon’s new Hydramatic Matte Lipstick.