Paris is the most congested city in Europe. Every day, it’s paralyzed by more than 200 km of traffic – and during the strikes in 2019, when there were no metro or RER trains, this figure reached 700 km. Doctors must navigate this traffic to get to intervention sites, and it’s estimated that in the case of heart discomfort, every minute lost is 10% less chance of survival – so the reaction time of doctors is crucial.
How to respond to a medical emergency if doctors are unable to travel or will arrive too late? Why not develop a new product that will save them valuable time to get to intervention sites?
Wunderman Thompson Paris asked Ecox, the electric bike specialists, to design a bicycle to help emergency room physicians get around the city faster than any other vehicle.
Wunderman Thompson Paris and Ecox Emergency Bikes partnered to help doctors reduce their response times to medical emergencies. More than an electric bike, it’s the city’s first medical vehicle designed to meet the needs of doctors. Cutsom built in the workshops of Ecox, Emergency Bikes feature technologies specified by doctors in the field.
Able to carry a full kit of medical equipment, navigate around huge traffic and park more easily, Emergency Bikes allow doctors to reach intervention sites twice as quickly. They’re also an environmentally friendly vehicle.
Emergency Bikes are a mobile medical practice that’s constantly improving, and since its launch with doctors of the Paris Medical Emergencies organization, Ecox has received many requests from other emergency services to create new Emergency Bikes tailored to their needs.