Paris is the most congestioned city in Europe. Every day, it is paralyzed by more than 200 km of traffic jams. During the major strikes in 2019, when there were no metro or RER trains, this figure reached 700 km. In these traffic jams, there are also emergency doctors who go to the intervention sites every day. However, it is estimated that in case of heart discomfort, every minute lost is 10% less chance of survival. In these conditions, the reaction time of the doctors in town is crucial.
How do I respond to a medical emergency if doctors are unable to travel or arrive too late? Why not develop a new product that will help them save valuable time when they go to the intervention sites?
At the end of 2019, when traffic in major cities was particularly congested, the agency Wunderman Thompson Paris had the idea to propose to Ecox, the specialist of electric bikes, the design of a bicycle designed to help emergency room physicians move around the city faster than any other vehicle.
Wunderman Thompson Paris had the idea to create and develop with his client Ecox Emergency Bikes, bikes adapted to emergency doctors to reduce their response times in case of medical emergencies. More than an electric bike, Emergency Bikes is the city’s first test-tested medical vehicle, designed to meet the needs of doctors. Prepared in the workshops of Ecox, Emergency Bikes is a concentrate of technologies imagined following a precise specifications established by the doctors in the field.
With the knowledge of Ecox, and in partnership with the Medical Emergencies of Paris, it is a new means of transport tailor-made for doctors that has been developed by the agency.
Able to carry complete medical equipment, sneak into the huge traffic and park more easily, Emergency Bikes allows doctors to reach the intervention sites twice as quickly and even more quickly in the event of a strike or an incident on the road. It is an environmentally friendly vehicle that also allows doctors to work in the best conditions.
More than a commodity, Emergency Bikes is a mobile medical practice in constant improvement. Since its launch with the doctors of the Paris Medical Emergencies, Ecox has already received dozens of requests from other emergency services to create new Emergency Bikes tailored to their needs.