The challenge of the new national campaign was to increase brand awareness and demand for Tata Gluco Plus Energy Drink, while aiming to increase brand stature in key markets.
Energy On Game On
Tata Gluco+, a glucose-based energy drink by Tata Consumer Products Ltd., showcases how instant energy can help one achieve solutions to a problem of any kind
Client
- Tata Gluco+
Office
- Delhi
Challenge
Inspiration
The brand’s motive was to bolster awareness around its offerings and build visibility amongst Gen Zers, while bringing to light the energy level of the product and showcasing how instant energy can help one achieve solutions to a problem of any kind.
Idea
With the idea to showcase how instant energy can help one achieve solutions to a problem of any kind, the film showcases how a group of friends come to the rescue of a female tourist stuck in the middle of a desert as she is out of fuel. Offering to help, the group of friends drink Tata Gluco+ energy drink which gives them an instant energy kick and they start digging a hole in the desert to find petrol. After digging for a while with their energy game on, they finally manage to find petrol for the vehicle and help the tourists.
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