Challenge

Launch a new Transportation service in a market of either public/cheap or private expensive.

Inspiration

Youth in Egypt highlighted on negativity to ask for an improved standard of living.

Idea

while everything is chaotic; SWVL is only logical.

Growth

SWVL launched in Egypt with a commuting model that is more expensive than the public transportation creating a challenge to convince most Egyptians who belong to a low SEC to use it. SWVL was positioned as a wakeup call for people to stop accepting inhumane methods of transportation even if it is cheaper and choose the more logical and comfortable option.

Swvl Effies 2021 1 min

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