Challenge

We wanted to show that the possibility of cancer exists in all people with breasts and women need a proactive approach to taking care of themselves. During the pandemic, proper breast exam routines were altered due to isolation guidelines, and the campaign urges women to get back to scheduling regular exams.

Inspiration

When we listened to patients, we heard their journey – the importance of examinations, getting results, talking to family, patient rights, meeting other patients and getting treatment.

Idea

With a lighter design touch and animated characters, we inspired patients to tell their story and share all the stages that breast cancer contemplates – making clear that there is life beyond cancer.

Growth

The campaign greatly increased the number of breasts exams and possibilities for successful recovery.

AVON OUTUBRO ROSA IN 2

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