In recent years, Fanta’s target audience, 16 to 24-year-olds, have been cooped up indoors, unable to go out and truly experience Halloween.
Fanta Spook Booth
Fanta UK scared the public silly with one of the most iconic takeovers.
Challenge
Inspiration
No single brand has truly owned Halloween and really given the public opportunities to celebrate it. But a clear directive from The Coca-Cola Company ensured that Fanta was to be the natural brand fit for the spooky season in 2022 and beyond.
Idea
#FantaSpookBooth – a unique and scarily silly Halloween experience under the Piccadilly lights. That made the public the star of their own horror film on the biggest screen in Europe.
By daring to enter the #FantaSpookBooth below, the “victims” expected to take a fun Halloween picture, but instead, they found themselves immersed in a dusty haunted house. Full of ghoulish actors lying in wait, ready to leap out just as their picture was taken. The scared reactions were captured and shared in real time on the big screen.
The experiential campaign was also supported by a DOOH and a social media campaign that drove customers to the Spook Booth.
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