Challenge

Transform the role of Campari in cinema from ordinary sponsor to innovative game changer.

Inspiration

2020 was not only the 160th anniversary of Campari – it would have been Federico Fellini’s 100th birthday. Fellini’s partnership with Campari goes back to 1984 when Fellini, normally not interested in shooting for brands, made an exception and worked on a commercial for Campari. Fellini’s centennial birthday gave us the chance to create a new piece of work, paying tribute to one of the most important directors of all time and continuing Campari’s legacy of creativity and support for the arts.

Idea

Campari’s ‘Fellini Forward’ is a one-of-a-kind documentary and the first short film using Artificial Intelligence to bring the creative genius of Federico Fellini back to life.

Growth

The film is available on Amazon Prime and has captured major press around the world, including in Elle and Vanity Fair – aiming inspire inspiring future generations of young filmmakers

WORK WT ITALY Fellini Forward

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Awards

ADCI - Italian Art Directors Club

Integrated - Campaign


Gold

ADCI - Italian Art Directors Club

PR - Events, Brand Experiences and “stunt”


Gold

ADCI - Italian Art Directors Club

Digital&Mobile, A.I. & Voice Activation


Gold

ADCI - Italian Art Directors Club

Digital&Mobile, Innovative and Creative Use of Technology


Silver

ADCI - Italian Art Directors Club

Film - Other screens


Bronze

ADCI - Italian Art Directors Club

Brand Experience


Shortlist

EUROBEST (Winners yet to be announced)

Digital Craft - Innovative Use of Technology


Shortlist

EUROBEST (Winners yet to be announced)

Film Craft - Achievement in Production


Shortlist

EUROBEST (Winners yet to be announced)

Innovation - Applied Innovation


Shortlist

EUROBEST (Winners yet to be announced)

Entertainment - Films over 30 minutes


Shortlist

EPICA (Winners yet to be announced)

Alcoholic drinks


Shortlist

HOLLYWOOD MUSIC AND MEDIA AWARDS

Short film (Live Action)


Best Original Score