Fellini Forward

Challenge

Transform the role of Campari in cinema from ordinary sponsor to innovative game changer.

Inspiration

2020 was not only the 160^th anniversary of Campari – it would have been Federico Fellini’s 100^th birthday. Fellini’s partnership with Campari goes back to 1984 when Fellini, normally not interested in shooting for brands, made an exception and worked on a commercial for Campari. Fellini’s centennial birthday gave us the chance to create a new piece of work, paying tribute to one of the most important directors of all time and continuing Campari’s legacy of creativity and support for the arts.

Idea

Campari’s ‘Fellini Forward’ is a one-of-a-kind documentary and the first short film using Artificial Intelligence to bring the creative genius of Federico Fellini back to life.

Growth

The film is available on Amazon Prime and has captured major press around the world, including in Elle and Vanity Fair – aiming inspire inspiring future generations of young filmmakers

At a Glance

1.233

Articles written in first week after launch

At a Glance

2+Billion

More than 2 billion impressions in first week after launch

At a Glance

89

impact score in first week after launch

WORK WT ITALY Fellini Forward

Awards

ADCI - Italian Art Directors Club

Integrated - Campaign

Gold

ADCI - Italian Art Directors Club

PR - Events, Brand Experiences and “stunt”

Gold

ADCI - Italian Art Directors Club

Digital&Mobile, A.I. & Voice Activation

Gold

ADCI - Italian Art Directors Club

Digital&Mobile, Innovative and Creative Use of Technology

Silver

ADCI - Italian Art Directors Club

Film - Other screens

Bronze

ADCI - Italian Art Directors Club

Brand Experience

Shortlist

2021 EUROBEST

Digital Craft - Innovative Use of Technology

Shortlist

2021 EUROBEST

Film Craft - Achievement in Production

Shortlist

2021 EUROBEST

Innovation - Applied Innovation

Shortlist

2021 EUROBEST

Entertainment - Films over 30 minutes

Shortlist

EPICA

Alcoholic drinks

Shortlist

HOLLYWOOD MUSIC AND MEDIA AWARDS

Short film (Live Action)

Best Original Score

2022 One Show

Moving Image Craft: Use of Technology

Silver

2022 One Show

Moving Image Craft: Innovation in Moving Image Craft

Merit

2022 One Show

Creative Use of Data: Use of Technology

Shortlist

2022 One Show

Branded Entertainment: Innovation in Branded Entertainment

Shortlist

2022 One Show

Branded Entertainment: Craft - Use of Technology

Shortlist

Campaign Tech Awards

Best Use of AI

Winner

Campaign Tech Awards

Best Use of Experimental Tech

Winner

Campaign Tech Awards

Best Use of Data

Winner

Campaign Tech Awards

Tech as Part of a Campaign

Winner

Press

Is AI killing creativity in film? Or fuelling it?

CREATIVE REVIEW

Campari Experiences the Future of Cinema with First Artificial Intelligence Made Short Film

LITTLE BLACK BOOK

Ad of the Day: Campari assembles original crew to create Fellini short film using AI

The Drum

How Fellini Forward Uses Artificial Intelligence to Document Federico Fellini's Body of Work

Variety