Femplea

Great inequality exists between men and women throughout the world. In Argentina, this has become a serious problem for women, who suffer high levels of violence. To reverse the crisis, women in Argentina united under the cry “ni una menos”, or not one less, demanding that the government to take measures to protect them. Our campaign focused on the fact that women felt at risk to violence when hiring home service workers who were strangers to them and many times suffered abuse. We created a solution to help these women.

Hiring home services like a locksmith or electrician is something women deal with every day, but many women feel uncomfortable letting a strange man into their homes and leaving themselves vulnerable to harassment or even danger. To help avoid this risk and create awareness of the issue, we developed FEMPLEA – a mobile platform of women for women, where home services performed by women can be hired risk-free. We also encouraged labor by women in areas where it was traditionally done by men and promoted it. We created a relevant space and communications campaign about the risks women face every day.