Showcase IKEA’s Small Space Value Collection and how it can add a little value to people’s lives.
Fits Anywhere Radio Catalogue
A series of short radio ads to demonstrate Ikea’s Small Space Value Collection
Client
- Ikea Al-Futtaim
Office
- Saudi Arabia
Challenge
Inspiration
No matter the size of your home, you are always running out of space. So, to cater to this need, IKEA offers the Small Space Value Collection, a range of furniture that easily fits into any teeny-tiny space and puts it to big use.
Idea
The world’s first-ever IKEA radio catalogue that actually fits anywhere. For the cost of a one-minute radio commercial, we launched 20 different short spots promoting all the items in the Small Space Collection.
Growth
And this is how a simple, cost-effective idea pushed boundaries to find a new twist on one of the oldest and most traditional mediums through creative storytelling and smart media buying. And the results showed just that:
- Sales grew by 8%
- Website visits were up by 22%
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Awards
2022 Dubai Lynx
Radio
Grand Prix
2022 One Show
Radio & Audio: Broadcast - Series
Shortlist
2022 One Show
Radio & Audio: Innovation in Radio & Audio
Shortlist
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