Covid-19 led lockdown had dashed many a travellers hopes and dreams. AirAsia India, wanted to spark some hope in these troubled times.
Flights of Imagination
Humans never stopped flying
The inspiration came from the simple fact that the urge to fly is innate in us humans. If not physically, we have always taken flights of imaginations, of dreams, of hopes.
Flying in a sense is much more than just an airplane flight. It's an emotion. It represents freedom, dreams and possibilities.
The idea was capture this beautiful spirit of flying to inspire hope with a crowdsourced campaign and people participated enthusiastically to make this film during lockdown.