India Air Asia work

Our Work

Flights of Imagination

Humans never stopped flying

Client

  • AirAsia

Office

  • India

Challenge

Covid-19 led lockdown had dashed many a travellers hopes and dreams. AirAsia India, wanted to spark some hope in these troubled times.

Inspiration

The inspiration came from the simple fact that the urge to fly is innate in us humans. If not physically, we have always taken flights of imaginations, of dreams, of hopes.

Flying in a sense is much more than just an airplane flight. It's an emotion. It represents freedom, dreams and possibilities.

Idea

The idea was capture this beautiful spirit of flying to inspire hope with a crowdsourced campaign and people participated enthusiastically to make this film during lockdown.

Air Asia 2 Min Film With Intro Slide

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