5 An Post for your world JWT FOLK

Our Work

For Your World

Repositioning one of Irelands most iconic brands

Client

  • An Post

Office

  • Dublin

Challenge

Life in Ireland is evolving and changing every day, and no one understands this better than An Post, an organisation deeply rooted in our culture and daily lives. So for their major rebrand, we needed to find a way to bring home just how much meaning and purpose An Post has for the people of Ireland today.

Inspiration

As people we are all unique... our personal worlds are all unique. Every day we move forward through our worlds, on our own unique journeys, striving to become the people, the organisations and the nation we want to be. And wherever you’re going in life, An Post has the products and services to help you get where you need to go. From this thinking, we developed An Post’s brand new creative platform: For Your World.

Idea

'For your world' showcases the organisations progressive and ambitious nature, bringing to life the iconic nature of the An Post brand and how its continued evolution resonates and aligns with modern Irish culture. It takes us on a journey that highlights the breadth and depth of An Post’s role throughout life in modern day Ireland.

An idea that highlights how An Post is a brand that connects with people on their terms, that exists to improve the quality of life for everyone, and is always there for you, For Your World.

Growth

The 'For Your World' campaign introduced the refreshed An Post to a modern day Ireland. The emotional impact of the ad was exceptionally high performing, with recent results showing strong enjoyment and appeal.

For Your World An Post1

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