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Our Work

Genocide Targets

Using data to prove that black people are targets in Brazil

Client

  • Coalizão Negra por Direitos

Office

  • Sao Paulo

Challenge

Make people notice the alarming data around the massive killing of black people and get the media to talk about the genocide happening in Brazil.

Inspiration

Shooting targets often use the black color on their design as the bull’s eye.

Idea

Create powerful infographics shaped as targets using the black color and bullet holes in the same percentage of the number pictured in the data.

Growth

124 million impressions
15 thousand mentions with the #GenocideTargets on Twitter
+12 thousand signatures
All-time high on search of the word Genocide according to Google Trends

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