Challenge

Sell Toyota cars to previous car owners.

Inspiration

Jordanian's have an emotional attachment with their cars that they feel stuck with that sentiment.

Idea

Nobody should be stuck in an unhealthy relationship even if it's your car, as for that Toyota introduced its trade-in promotion during valentine’s to tell people it’s time to re-evaluate their relationship with their cars.

Growth

Exceeded trade in sales by 100%

Case Ghayerha 3

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