Adidas was struggling to connect with the new footballer, those who do not play on full pitches and look up to the Premier League.
Glitch
How we helped adidas connect with influencers.
Challenge
Inspiration
Break the pattern and transform the approach of launching a new product and drive consumer participation.
Idea
A new product that connected with the 'creators' who do not follow mass media or react to traditional marketing.
Growth
The 2nd most successful online football franchise from adidas
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.
Awards
2017 Cannes Lions
Media - Use of Co-Creation & User Generated Content
Silver
2017 Cannes Lions
Media, Digital Craft, Direct and PR
Bronze
Related Content
Tempur Sealy
Defining a multichannel customer experience strategy
How CX research became the springboard for a site redesign and management of 20 global sites
Read Case Study
