Adidas glitch 1 additional

Our Work

Glitch

How we helped adidas connect with influencers.

Client

  • adidas

Office

  • London

Challenge

Adidas was struggling to connect with the new footballer, those who do not play on full pitches and look up to the Premier League.

Inspiration

Break the pattern and transform the approach of launching a new product and drive consumer participation.

Idea

A new product that connected with the 'creators' who do not follow mass media or react to traditional marketing.

Growth

The 2nd most successful online football franchise from adidas

WT UK adidas Glitch Case Study Film

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Awards

2017 Cannes Lions

Media - Use of Co-Creation & User Generated Content


Silver

2017 Cannes Lions

Media, Digital Craft, Direct and PR


Bronze