Glitch

How we helped adidas connect with influencers.

Client

Office

Services

Adidas was struggling to connect with the new footballer, those who do not play on full pitches and look up to the Premier League.

Break the pattern and transform the approach of launching a new product and drive consumer participation.

A new product that connected with the 'creators' who do not follow mass media or react to traditional marketing.

The 2nd most successful online football franchise from adidas

14 Million

Product interactions

43,782

App downloads

500 %

Engagement rate

2017 Cannes Lions

Media - Use of Co-Creation & User Generated Content

Silver

2017 Cannes Lions

Media, Digital Craft, Direct and PR

Bronze