Adidas was struggling to connect with the new footballer, those who do not play on full pitches and look up to the Premier League.
How we helped adidas connect with influencers.
Challenge
Inspiration
Break the pattern and transform the approach of launching a new product and drive consumer participation.
Idea
A new product that connected with the 'creators' who do not follow mass media or react to traditional marketing.
Growth
The 2nd most successful online football franchise from adidas
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Awards
2017 Cannes Lions
Media - Use of Co-Creation & User Generated Content / Silver
2017 Cannes Lions
Media, Digital Craft, Direct and PR / Bronze
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