Our Work

Good Mix

Wunderman Thompson Moscow WORK Goodmix 6200x3000 HERO

Advertising Campaign for Good Mix sweet bar

Client

Nestle

Office

  • Moscow

Challenge

In autumn 2018 a new product appeared on the market – Nestle Good Mix sweet bar, a great combination of caramel, chocolate and whole ingredients. Not only we needed to distinguish the new bar from the variety of competitors but also share its original taste with people – all with the help of only a fifteen-second video.

Inspiration

While developing the idea we were greatly inspired by hypnotizing work of talented chocolatiers, who make their craft look like art. They put so much love and devotion in what they do, that people can almost taste it.

Idea

So, we aimed at conveying all the deliciousness and crunchiness through visual images so that our viewer can literally feel this amazing taste in their mouth. And we succeeded – we created a “delicious” TVC that makes people want and, what’s more, go try the new Good Mix. Just with a few shots the director showed the appetency of all ingredients separately and their perfect combination.

Growth

So, we aimed at conveying all the deliciousness and crunchiness through visual images so that our viewer can literally feel this amazing taste in their mouth. And we succeeded – we created a “delicious” TVC that makes people want and, what’s more, go try the new Good Mix. Just with a few shots the director showed the appetency of all ingredients separately and their perfect combination.

Wunderman Thompson Moscow WORK Goodmix RSD Good Mix 15s 180428

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