Wunderman Thompson India wanted to give Shell's mission a voice and bring alive their partnership and commitment to this nation. The campaign 'Great Things Happen When We Move', shows how the idea of mobility for an everyday Indian can transcend the mundane, and be truly transformative. For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. This campaign is about the people who used their vehicles to realise their ambitions by doing one simple thing - moving.
'Great Things Happen When We Move', celebrates India's dreamers, as well as their triumphs over both the big roadblocks and the small bumps along the road. Research for the campaign indicated that one particular set of consumers moved confidently towards their dreams and truly captured the essence of the campaign idea - women.
In India, women face towering challenges in being free to move. The aim of the campaign was to encourage Indian women to keep moving by telling the stories of three women - our lighthouses, our inspiration.