Wunderman Thompson India wanted to give Shell's mission a voice and bring alive their partnership and commitment to the nation. The campaign 'Great Things Happen When We Move' shows how the idea of mobility for an everyday Indian can transcend the mundane and be truly transformative. For many Indians, their vehicles play a significant role in making a socioeconomic impact for themselves and their families. The campaign is about people who use their vehicles to realize their ambitions by doing one simple thing – moving.
'Great Things Happen When We Move' celebrates India's dreamers and triumphs over big roadblocks and small bumps along the road. Research for the campaign indicated one particular set of consumers who moved confidently towards their dreams that captured the essence of the campaign idea – women.
In India, women face significant challenges in being free to move, and the aim of the campaign was to encourage Indian women to keep moving by telling the stories of three inspirational women – our lighthouses of the nation.