Our Work

GSK Consumer

GSK2 Case

A global production engine for GSK Consumer brands across more than 60 markets.

Client

GSK Consumer

Office

  • Prague

Challenge

GSK needed to achieve considerable cost-savings and enhance its digital production for over 50 brands while following a global-to-local production model.

Inspiration

To achieve these aims, a considered decoupling was essential as well as migration to a new Adobe platform.

Idea

MSC created a new infrastructure that included an efficient multi-hub approach across all regions. A key part of the solution was transitioning over 170 domains to Adobe Experience Manager (AEM). This was done without disrupting any of GSK’s key brand campaigns or global initiatives.

Growth

In just nine months, we established a new global production engine delivering digital production and technical consultancy to over 50 GSK brands in over 60 markets around the world. Time to market was greatly improved and brand consistency was implemented across assets.

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