The global pandemic closed London Zoo for the first time since the Blitz of the Second World War. Back then, the Zoo was closed for just two weeks. This closure lasted for months.
With no visitors to bring in the money needed to care for its animals, the outlook was grim. In the words of Sir David Attenborough, ‘Put bluntly this national institution is now, itself at risk of extinction’.
Working pro bono, Wunderman Thompson London used a combination of the animals themselves and Sir David to create a two-pronged campaign that pulled at the heart strings and tickled the funny bone.
With the generosity of talented performers, image-makers, production experts, media owners and more, we made TV spots, posters, print ads, social films and content, all laser-focused on a single aim:
To raise one million pounds for London Zoo.
And, at the time of writing, there’s only £90,000 to go…