Edrington UK is the sales, marketing and distribution business of internationally renowned spirits company, Edrington. Edrington UK work within all areas of the drinks industry, from major supermarkets and online retailers to the country’s best bars, pubs and restaurants. Edrington UK is responsible for the distribution of Beam Suntory brands in the UK.
Looking to capitalise on Father’s Day trading, Edrington UK engaged with Wunderman Thompson Commerce & Technology to help them drive sales with shoppers. With a limited retail media budget for online advertising, the objectives were to:
- Increase market share with first-time buyers.
- Grow sales of the Laphroaig Single Malt whisky portfolio and The Famous Grouse Blended Whisky.
- Trial category/high impression locations with a strategic shopper journey (i.e. a specific product, at a certain price and times during checkout).
- Increase Return On Ad Spend (ROAS) and drive sales.