A woman wearing lipstick to play soccer brought to light the issue of sexism in Brazil – a country that loves soccer but is very critical when women are on the field, even seeming to be bothered by their lipstick.
But Marta Vieira da Silva – one of the world’s top women players – became even more empowered by playing with lipstick on. During the Women’s World Cup, Marta scored the goal that made her the top scorer in the world, again while wearing Avon lipstick. She then gave the most emotional public speech of her life on women’s empowerment.