Challenge

Hoarding old smartphones is not seen to be a problem today. Ireland alone has almost five million smartphones lying idle in homes across the country. In reality, smartphones are full of precious metals and materials that when recycled and repurposed can prevent a drain on the world's increasingly scarce natural resources.

Inspiration

Vodafone’s first to market trade-in tool rewards people with cash for trading in their smartphone, so a win for the planet and their pocket. To amplify these benefits and instigate a movement of positive change, we created a campaign that would act as an invitation for everyone to get involved.

Idea

The campaign features people across Ireland searching high and low for smartphones, often hidden in hard to reach but typical places. Each person is filled with relief upon finding their phone, knowing they too can get rewarded for being part of the move towards a more sustainable future.

Vodafone - Home of Trade In

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