More than 20 million Russians have a cost of living higher than their income, and pensioners are one of the most financially vulnerable groups, who often cannot afford daily essentials.
There are numerous NGOs who take care of pensioners’ needs in Russia – but that effort has been unable to improve the situation.
Russian people who want to help are concerned about transparency and being able to track their donations to the intended destination.
How could we connect those in need with those who want to help – and provide transparency?