Women face casual sexism every day. Just taking a stroll on the street, almost 60% receive unwanted comments about their bodies, what they’re wearing or about their makeup. Despite how rife casual sexism is, most people don’t consider it a problem and most perpetrators don’t think they’re doing or saying anything wrong or are aware of the impact these comments have on women’s self-worth.
Lux wanted to spark conversation and inspire real behavior change by giving men the opportunity to experience the harassment women face simply walking down the street.
