Inertia City

Challenge

Make the public aware of UN’s 17 Global Goals through short sequential films created via YouTube’s Video Ad Sequencing product. Our goal was the number 11: Sustainable cities and communities.

Inspiration

It's commonplace to hear people complain about traffic in Sao Paulo. Everybody keeps saying that 'one day the city will stop'. - This drove us to set mobility as the major point of convergence. Regardless of the social class or the method of transportation used, traffic jams affect the lives of people living in Sao Paulo every day, in different ways: whether because of the chaotic everyday traffic, pollution, violence, geographic inequality, among many other themes.

Idea

Cidade Inerte (Inertia City) is a short feature film that shows, from the standpoint of a family, what would happen on the day Sao Paulo definitively stops.

Growth

We expect to inspire more people to change by recognising that they are also part of the problem and the solution. As our final message says: “How long does the city have to stop before people make a move?”.