When it comes to gifting during festive season in Thailand, it is always an epic battlefield of Festive Hampers or Gifting Baskets. The basket is a symbolic well-wishing and gifting gesture for Thais for as long as history. Workplaces, households, government institutions are flooded with gift baskets every year with most of its contents left unwanted and discarded.
The KFC Bucket is one of the most iconic brand assets in Thailand. What does it have to do with gifting? Nothing…just yet!
Introducing KFC Basket the Bucket.