Everyone who is about to set out has a dream. But they are hidden deep inside people’s hearts, how can we uncover them? This campaign used big data and true stories to give every participants’ dream its own unique shape and voice.
There are over 393 million search results related to dreams in Google and Baidu. From these, we filtered ten thousand results that’s most relevant to people. With the help of AI classification and Tencent’s White Paper on Top 100 Dreams, 35 were selected from all over the world as universal dreams.
At the same time, data from leading domestic and foreign travel sites such as TripAdvisor & Ctrip were mapped with 5,600 cities on Google maps, from which we pegged 65 of the most popular destinations.
When 65 destinations meet 35 dreams, billions of all over the world are summed up into thousands of the most symbolic images. These dreams are then brought to live through 3D and voice technology on Air China’s website and mobile site, to be awoken by users.
When you fill in your dream and destination, the representative cloud shape will immediately appear, with individualized words of encouragement to act on that dream.