A study by the Vrije Universiteit Brussel shows that deliveries to pick-up points reduce carbon emissions by about 30%. This figure rockets to 90% when people pick up their parcels on foot or by bike.
Let's give carbon the sack!
With the bpost bBAG.
Client
- bpost
Office
- Belgium
Challenge
Inspiration
Instead of getting your parcels delivered to your home, why not get them sent to a pick-up point? It's small changes like this that can have a huge impact on the environment. Picking up your parcels on foot or by bike is even better. However, collecting larger parcels can be somewhat challenging.
Idea
Introducing the bBAG, conceived and created by Wunderman Thompson Benelux for bpost – Belgium's largest postal company. It's a backpack especially designed for collecting parcels of almost every size.
The backpack can adjust to accommodate most parcels. When used to its maximum capacity, it can even accommodate bpost’s extra-large box. As well as being adjustable, the bBAG is – of course – sustainable. Handmade in Belgium using recycled bpost materials, such as tarpaulins from their trucks and fabric from old jackets. 100 unique backpacks were created.
All bBAGs were awarded to people who are trying to live a more sustainable lifestyle. Anyone who changes their delivery preferences to have their parcels delivered directly to a pick-up point had a chance to win one. All they had to do was enter the competition on the bBAG-website – where they could also explore more bpost green initiatives.
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