Challenge

The Sunsilk girl is vibrant, bubbly, and makes the most out of every moment. However, the current pandemic and the subsequent lockdown has dampened her spirit considerably- she no longer is around her peers, which makes her feel restless, anxious, and bored.

Inspiration

Sunsilk wanted to encourage young girls everywhere to look good for themselves and feel good about their lives during the lockdown. Thus, the idea of #LockdownHairstyles by Sunsilk was born.

Idea

Conceptualized, written, and directed by Wunderman Thompson, #LockdownHairstyles is a digital video series consisting of 5 films- one for each day of the week. All the videos highlight the importance of finding the fun in little things with something as simple as a new hairstyle. Each video showcases an easy hairstyle that girls can try at home for any and every reason. All the films were shot on smart phones, and through video calls.

Growth

With different themes like Boss Girl Monday, Trendy Task Tuesday, Wow Wednesday, Study Time Thursday and Movie Night Friday, the video series highlights how young girls can turn even the dullest of days around with a new hairstyle. Sunsilk also encouraged viewers to try their own #LockdownHairstyles and share the story behind them via social media.

Sunsilk Shampoo Monday
Sunsilk Shampoo Tuesday
Sunsilk Shampoo Wednesday
Sunsilk Shampoo Thursday
Sunsilk Shampoo Friday

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