Our Work

Lonely Rambutan

Malee hero1

From the sad and lonely shelf to the hearts and routines of Thai people.

Client

  • Malee

Office

  • Bangkok

Challenge

Malee has been selling canned fruits for over 40 years in Thailand and although people love it, they tend to buy it only on special occasions.

Inspiration

A canned fruit can sit lonely on a shelf for over 360 days a year.

Idea

By personifying the canned fruit, we took it from the sad and lonely shelf to the hearts and routines of Thai people.

Growth

From the film to its popular persona on Facebook and Tinder, the #Lonely Rambutan earned 10M views on YouTube, over 3M engagements on social media and 20% on sales within the first month.

Wunderman Thompson Thailand WORK Lonely Rambutan case video

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Awards

2019 adman

Film – Online Film


Gold

2019 adman

Digital & Social – Campaign Journey Craft


Bronze

2019 adman

Direct – Use of Social Platform


Bronze