Challenge

AVON is a century-old brand that needed to reinvent itself to recover relevancy. Products, technologies, and posture needed to evolve.

Inspiration

So we repositioned the brand and transformed the business to create a new AVON: daring, modern, inclusive, and transformative in everything.

Idea

Through the “Watch Me Now” concept, we invited people to look again at AVON and reconsider everything about the brand.

Through different sponsorships and activations, we made people look again at everything AVON does – from products to causes.

Growth

  • +22pp in Consideration, +11pp in Proximity, +18pp in Purchase Intent.
  • Ecommerce grew by 117%
  • Today, AVON is a much more powerful and relevant company, with its brand truly connected to modern times.

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