To recognise how today's youth express love and define their special relationships.
Love Break
Share a special break with millions of unique KitKat love breaks packs.
Client
- Nestlé
Office
- Delhi
Challenge
Inspiration
The campaign builds on the insight that every relationship is different and deserves to be expressed in its own unique way. The main objective was to break away from the banal Valentine's Day gift and gift that special person with a pack that’s one in a million.
Idea
To highlight 12 million KitKat packs personalized for each individual's love break in their own unique style during the season of love.
Growth
The campaign launched digitally and has received tremendous engagement across social and traditional media.
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Press
KitKat launches ‘Love Break’ campaign with over 12 million unique packs
Indian Television
KitKat creates over 12 million unique packs to encourage youth to share a special break with their loved onesBusiness Insider
Kitkat’s ‘Love Break’ campaign urges youth to share a special break with their loved onesBest Media Info
Nestlé KitKat has 3 different packs to celebrate each relationshipafaqs!
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