To recognise how today's youth express love and define their special relationships.
Share a special break with millions of unique KitKat love breaks packs.
The campaign builds on the insight that every relationship is different and deserves to be expressed in its own unique way. The main objective was to break away from the banal Valentine's Day gift and gift that special person with a pack that’s one in a million.
To highlight 12 million KitKat packs personalized for each individual's love break in their own unique style during the season of love.
The campaign launched digitally and has received tremendous engagement across social and traditional media.