Made for Outdoors

Challenge

Toyota Land cruiser is the toughest car to roam the terrains of Jordan, built for extreme weather conditions. This beast had a new look in 2022, and we wanted people to visit the showrooms to check it out and book their test drive.

Inspiration

During the pandemic adventure seekers started to spend more time at home. Working , exercising, learning, and just having fun with family. This behaviour meant requirement of newer space inside the home.

Idea

To promote the newer model and get test drives, we promoted the additional benefit that came with it. More space inside the house. And that is exactly what a Toyota Landcruiser offers in 2022. Because the Landcruiser is made for outdoors. Even when parked. It does not enjoy the shelter of a petty garage. Which is perfect for Jordanians seeking more space in their homes.

With this campaign we encouraged the owners to repurpose these garage spaces to create a more needful space like playing area, gym, office, in-home cinema, indoor garden, etc

Growth

Nothing yet.

Awards

Dubai Lynx 2022

Outdoor

Bronze Campaign