Met8

Our Work

+MET PROJECT

Homeware that saves your life.

Client

  • Tanizawa

Office

  • Tokyo

Challenge

Japan ranks as one of the most earthquake-prone countries in the world, with an average of 4,860 earthquakes every year. Despite the fact that there are regulations and laws when it comes to disaster prevention, few people apply this mindset when it comes to preparing for it in their own homes. So, how could we seamlessly blend emergency kits into people’s daily lives?

Inspiration

What if we were to combine earthquake safety helmets with everyday furniture?

Idea

Together with Japan’s top helmet manufacturer, we developed the +MET PROJECT, a new design-driven range of emergency products that double as stylish home décor. The POT serves as an attractive pot for plants, which in an emergency can be deployed as a regulation-quality safety helmet. The LAMP doubles up as a helmet and the base as a flashlight.

Growth

The +MET PROJECT captured several international awards, including Cannes, Spikes, and the German Design Award. We hope this project inspires people to reimagine and reconsider the importance of owning safety helmets and having them in an easily accessible place in times of need.

Tokyo WORK plusmetproject file

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Awards

2016 Spikes Asia

PR


Silver

2016 Spikes Asia

Promo & Activation


Bronze

2017 Adfest

Design


Bronze

2017 Adfest

Promo


Bronze

2017 One Show

Direct Marketing


Merit

2017 One Show

Public Relations


Merit