Lysol Canada wanted to create an online video that could challenge the fact that people continue to use bleach to clean their toilet even though better alternatives are available.
Mom knows best?
Online campaign for the launch of the new Lysol Toilet Cleaner.
Challenge
Inspiration
Inspired by our own mothers, we developed a story about how our mom taught us how to take care of ourselves and others. Now, as a new generation, we get the chance to show them a better tool.
Idea
Based on this concept, we created an online video that could easily be adapted for different Social Media platforms.
Growth
12 videos from 1 core creative, produced in both Quebecois French and English.
Please provide your contact information to continue.
Related Content
Danubio
Change the Chants
Fans of Danubio FC unite to change how they support their team
Read Case Study 