Lysol CA

Mom knows best?

Online campaign for the launch of the new Lysol Toilet Cleaner.


  • Reckitt Benckiser


  • Montevideo


Lysol Canada wanted to create an online video that could challenge the fact that people continue to use bleach to clean their toilet even though better alternatives are available.


Inspired by our own mothers, we developed a story about how our mom taught us how to take care of ourselves and others. Now, as a new generation, we get the chance to show them a better tool.


Based on this concept, we created an online video that could easily be adapted for different Social Media platforms.


12 videos from 1 core creative, produced in both Quebecois French and English.

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