#MonCherCorps

Society – consumers themselves – always provide the best inspirations. And the figures did not lie: 60% of the French population mistreat their bodies to live up to the demands of beauty. Taking care of yourself is synonymous with mistreating and limiting yourself. But it doesn’t have to be this way. With this idea, we proposed a strategy grounded on the notion of taking care of your body through love, respect, and pleasure.

We kicked off with the most emblematic display of love of all time: the love letter. Letters that, in this case, were addressed to our own bodies. However, to achieve the effect that we were going after, they had to be real and personal letters and, above all, influential letters – personal stories that people were willing to listen to. So, we reached out to four French influencers that had different relationships with their bodies. We worked with Julie (@douzefevrier), Léa (@jenesuispasjoli), Louise (@mybetterself), and Caroline (@fiftyyearsofawoman). The four influencers wrote their own letters, and through the “#MonCherCorps (My Dear Body)” concept, we created an honest and inspiring campaign that invited French women to reconnect with their bodies.