Nature’s best kept secret

We turned our problem into an opportunity – nobody knows where Frize comes from because it is nature’s best kept secret.

Frize is ‘Nature’s best kept secret’ – and nature itself did everything it could to stop the campaign from airing. On TV and online, documentary-style films tell the drama experienced by a team that went to Vila Flor (where the water comes from) to film the ad. When they arrived at the location they were surprised and attacked by local animals. We hear the poignant testimonies of team members who don’t hide their concern that they have no campaign to air, giving us a campaign about nature’s best kept secret.