In one of the most successful seasons in the club's history from a sporting point of view, the fans were unable to cheer or celebrate with their ice hockey club in the stadium due to the ongoing pandemic. And yet they were always there for the club. Thus, the SC Rapperswil-Jona Lakers and their beer sponsor, the Schützengarten brewery, wanted to thank their fans.
New ways of capturing emotions
If fans can't be in the stadium, you have to let them partake in the success differently.
Challenge
Inspiration
How can you capture emotions and give them to the fans?
Idea
We turned the ice on which the most successful season in the club’s history was played into beer.
Growth
Fan engagement is to be further increased. This will happen when they can bid for the limited-edition bottles. In addition, the connection to the local brewer will also be boosted, because they made such an action possible in the first place and proved their attachment to the club.
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Awards
New York Festival
Hell's Kitchen
Gold
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