Our Work

The Next Rembrandt

Rembrandt Hero

Can technology and data bring back to life one of history’s greatest painters?

Client

ING

Office

  • Amsterdam

Challenge

Dutch multinational banking group ING, an innovative bank and long-time supporter of Dutch arts and culture, wanted to stand out from its competitors. Their challenge to us: How could they highlight their innovative spirit through this sponsorship program?

Inspiration

The Dutch painter Rembrandt, known as the master of light and shadow, is one of the greatest painters of all time. What if we could bring him back, 347 years after his death, for one last portrait – but this time, data is the painter and technology the brush.

Idea

The Next Rembrandt, a 3D printed painting made from the data of Rembrandt’s total body of work, utilized deep learning algorithms and facial recognition techniques. It was unveiled in front of a packed auditorium in Amsterdam, with experts, the press and the public invited to join the conversation about where data and technology can take us.

Growth

The Next Rembrandt got the world buzzing, with leading news channels and blogs reporting on the boundaries blurring between technology and humanity. It earned over 10 million Twitter impressions on launch day and has been featured in over 1,400 articles.

The technology developed for this project is now used for restoration of damaged and partially lost masterpieces.

For the full story, go to nextrembrandt.com.

ING Rijksmuseum Projectfilm Reconstructie Van Stem 169 ENG SUBS SEMI 280219 PR 1

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Awards

2016 Cannes Lions

Cyber / Grand Prix, Silver Lion, 4 Shortlists

2016 Cannes Lions

Creative Data / Grand Prix, 2 Silver Lions, Bronze Lion, Shortlist

2016 Cannes Lions

Innovation / Innovation Lion

2016 D&AD

Digital Marketing / Yellow Pencil, Wood Pencil

2016 One Show

Cross Platform / Gold, Silver

2016 Eurobest

Digital Craft / Grand Prix, Gold

2016 LIA

Digital / Grand LIA, 3 Golds

2016 Epica

Digital / Grand Prix, Gold

2016 Clio Awards

Event/Experiential / Gold

2016 Andy Award

Reset/Innovation / Gold

2016 WPPED Cream

Digital / Crème de la Crème (Grand Prix)