Dutch multinational banking group ING, an innovative bank and long-time supporter of Dutch arts and culture, wanted to stand out from its competitors. Their challenge to us: How could they highlight their innovative spirit through this sponsorship program?


The Dutch painter Rembrandt, known as the master of light and shadow, is one of the greatest painters of all time. What if we could bring him back, 347 years after his death, for one last portrait – but this time, data is the painter and technology the brush.


The Next Rembrandt, a 3D printed painting made from the data of Rembrandt’s total body of work, utilized deep learning algorithms and facial recognition techniques. It was unveiled in front of a packed auditorium in Amsterdam, with experts, the press and the public invited to join the conversation about where data and technology can take us.


The Next Rembrandt got the world buzzing, with leading news channels and blogs reporting on the boundaries blurring between technology and humanity. It earned over 10 million Twitter impressions on launch day and has been featured in over 1,400 articles.

The technology developed for this project is now used for restoration of damaged and partially lost masterpieces.

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2016 Cannes Lions


Grand Prix, Silver Lion, 4 Shortlists

2016 Cannes Lions

Creative Data

Grand Prix, 2 Silver Lions, Bronze Lion, Shortlist

2016 Cannes Lions


Innovation Lion

2016 D&AD

Digital Marketing

Yellow Pencil, Wood Pencil

2016 One Show

Cross Platform

Gold, Silver

2016 Eurobest

Digital Craft

Grand Prix, Gold

2016 LIA


Grand LIA, 3 Golds

2016 Epica


Grand Prix, Gold

2016 Clio Awards



2016 Andy Award



2016 WPPED Cream


Crème de la Crème (Grand Prix)