Craving a cigarette? Perhaps by the end of this sentence, Nicorette may be able to help you quit that habit.

With more and more people seeking alternatives to end their smoking habit, Nicorette needed a sticky way of being part of the conversation in a low cost way.

Perhaps Nicorette can be part of the conversation by literally cutting it short?

Using Nicorette as a FULL STOP punctuation to cut short familiar smokers' phrases served to drive home the message that the product can really help put an end to one's smoking habit.

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