The future of Canadian soccer had never looked brighter. Our
Women’s national team was 5th in the FIFA rankings, there were more kids playing than ever before, and, for the first time since the 1980s, we had a professional league to call our own in the Canadian Premier League.
OneSoccer, a new over-the-top (OTT) video streaming service, would give Canadian soccer fans the ability to stream the best of Canadian soccer all in one place.
We needed to create a distinctive brand identity to represent this new service and develop a launch campaign to drive initial subscriber growth.