Parent Puberty

Puberty is known to be an awkward time for teenagers - but nobody has ever talked about it’s awkward affect on parents and their parenting style.

It happens to every parent when their kid hits a certain age.

The anxiety flashes. The worry sweats. The odd urge to check in on them when you know they’re just upstairs in their bedroom. Adolescence is a difficult time for tweens, but it’s downright insane for parents.

Introducing: Parent Puberty. Our idea shows how as kids grow up and go through changes, parents experience some weird changes of their own. It redefines this emotionally challenging stage to focus on the parent’s experience, while uncovering how to use Life360’s technology to minimize the struggle.

From a 50-page book titled “I Feel Funny”, to digital content, to online Parent Puberty help videos, and 15-second mini tutorials involving real-life parenting situations, we've created an ecosystem of content to build awareness for parents everywhere.