In keeping with Save The Children's tagline of 'A Little is a Lot’, we wanted a simple and effective way to help people donate money. Instead of big one-off donations, we believed smaller, more convenient transactions could make a bigger impact.
Pass on the Blessing
A red packet designed to make donations easy
Client
- Save the Children
Office
- Hong Kong
Challenge
Inspiration
During Chinese New Year, people exchange red packets containing small amounts of money as a blessing for the year ahead, small gestures that go a long way for those in need.
Idea
A simple innovative design that allows you to instantly donate money with minimal effort. The letter doubles as a donation envelope that can go directly into any post box. By putting a simple creative twist on an age-old tradition, we gave people the opportunity to make a huge difference in the lives of the less fortunate.
Growth
This simple way to encourage donations paved the way for a new tradition of making charitable donations at Chinese New Year.
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Awards
2019 Adfest
Design Lotus Product Design - Consumer Products
Silver
2019 Adfest
Design Lotus Brand Collateral
Silver
2019 Adfest
Direct Lotus - Low Budget Campaign
Silver
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