Our Work

Pass on the Blessing

HK WT com STC red pocket image 1920x1440

A red packet designed to make donations easy

Client

Save the Children

Office

  • Hong Kong

Challenge

In keeping with Save The Children's tagline of 'A Little is a Lot’, we wanted a simple and effective way to help people donate money. Instead of big one-off donations, we believed smaller, more convenient transactions could make a bigger impact.

Inspiration

During Chinese New Year, people exchange red packets containing small amounts of money as a blessing for the year ahead, small gestures that go a long way for those in need.

Idea

A simple innovative design that allows you to instantly donate money with minimal effort. The letter doubles as a donation envelope that can go directly into any post box. By putting a simple creative twist on an age-old tradition, we gave people the opportunity to make a huge difference in the lives of the less fortunate.

Growth

This simple way to encourage donations paved the way for a new tradition of making charitable donations at Chinese New Year.

HK WT com STC red pocket demo video 2019 VF

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Awards

2019 Adfest

Design Lotus Product Design - Consumer Products / Silver

2019 Adfest

Design Lotus Brand Collateral / Silver

2019 Adfest

Direct Lotus - Low Budget Campaign / Silver