Challenge

In a time when organisations worldwide reduced employee salaries, people became wary of their spends in every aspect. Not the best moment to launch a fast food delivery app!

Inspiration

Now is the time to let people truly ‘have it their way’ by making things a little bit fair.

Idea

We offered people discounts that matched their pay cut percentage and duration on all in-app orders in the UAE. The idea turned the typical download-app-for-discount-code model into a new, meaningful audience-led medium to support people who are financially constrained.

Growth

The campaign has started generating great buzz with audiences welcoming it as an approach that's more human and relatable.

Last BK Pay Cut Whopper Case

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