Client
Videoland is the leading local OTT (over-the-top) streaming service in the Netherlands. It’s operated by international media company RTL Group, which runs 68 television channels and 31 radio stations across Europe.
To turn leads into avid fans with premium subscriptions, RTL/Videoland needed to be able to deliver relevant, personalised communications and recommendations.
Enabling teams to capture, segment and activate data across multiple devices.
RTL chose the multi-cloud Salesforce solution that enables data-driven sales, service and marketing and turned to VML as a Salesforce partner to help implement Salesforce.
VML built the single customer view for RTL/Videoland based on Salesforce technology using solutions such as CDP, Marketing Cloud, Service Cloud, and Heroku. All aimed at managing customer consent and storing high volumes of data. Based on the robust platform of Salesforce, RTL/Videoland is now able to personalise the customer journey, seamlessly, in realtime and via every channel. Bridging the gap between owned and paid media.
