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Our Work

Pillball

Unblocking a new audience, the fun way.

Client

  • GSK

Office

  • United Arab Emirates

Challenge

52% of people with blocked nose reach for pills without even considering nasal sprays as a separate, better relief solution.

Inspiration

Millennials in the UAE, tends to be crazy about arcade games.

Idea

We demonstrated slowness of pills as compared to ‘direct-reaching’ Otrivin spray by using the metaphor of a pinball table. These ‘pillball’ machines show the richness of each character’s life in the UAE, one that they can’t afford to miss by falling sick. We even turned this into a digital game, creating the first ever playable poster.

Growth

The product is now capturing a new audience.

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