52% of people with blocked nose reach for pills without even considering nasal sprays as a separate, better relief solution.
Millennials in the UAE, tends to be crazy about arcade games.
We demonstrated slowness of pills as compared to ‘direct-reaching’ Otrivin spray by using the metaphor of a pinball table. These ‘pillball’ machines show the richness of each character’s life in the UAE, one that they can’t afford to miss by falling sick. We even turned this into a digital game, creating the first ever playable poster.
The product is now capturing a new audience.