Women are ashamed to talk about their vagina and their conditions.
#MakeVajayOkay #PPKSEMTABU
There are more than 4k terms used to name a vagina (including vajay). Naming is not the issue; the issue is not talking about it.
Challenge
Inspiration
In order to break the taboo on vaginal thrush, it is necessary to fight the taboo about the vagina.
Idea
To create #PPKSEMTABU (#MakeVajayOkay). A movement for women to openly talk about the health of their vajayjays.
Growth
The manifesto video had more than 19MM views. Gino-Canesten had the biggest market share in the history of the brand. Record sales. Bayer's campaign is the most relevant in the world, according to Google.
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