Over the course of two years, WT Commerce completed the re-platform of 46 online stores for 5 brands, representing 70% of Premier Farnell’s revenue. This involved:
- Authoring 30k pages of content with +5m SKUs in 36 languages.
- Applying system integration for 23 interfaces and 21 data feeds.
- Introducing a centralised codebase, faster, more accurate search and frequent content updates to improve the customer experience.
- Working with technologies including WebSphere Commerce, Endeca, Oracle Middleware, Custom CMS, Stibo (PIM).
Overall, we delivered extended functionality across all Premier Farnell transactional sites and delivered rapid innovation. We redesigned all transactional sites, customer journeys and CX, data management and analytics, and the end-to-end architecture including front-end, middle-tier and back-end integration. In addition, we created a custom-built CMS and migrated legacy data to ensure a seamless transition for customers.
New website features we introduced included express checkout and ‘favourites’ functions; the ability to compare and contrast products across ranges; an electronic quotation facility giving customers specially agreed prices; and the ability for clients to customise and control authorisation levels, limits, budgets and more for individual users on the site. These improved merchandising tools make it easy for Premier Farnell staff to manage promotional activity throughout the world.