Showcase how Tata Steel is truly progressive, not only because it has accepted LGBTQIA+ employees but also for the way such employees have been embraced by the rest and made to feel part of a team.
Raahi - shaping workspaces of tomorrow
How Tata Steel is curating an inclusive workplace, embracing LGBTQIA+ employees
Challenge
Inspiration
It is not enough for a company to open doors to LGBTQIA+ employees. Other employees need to create an environment that makes everyone feel accepted, recognised, celebrated and very much at home.
Idea
In keeping with the humility of Tata Steel, instead of showing how progressive Tata Steel is as a company, the film - Raahi - takes place in a neutral corporate setting. It tells the story of an LGBTQIA+ individual who is shunned by society but accepted by colleagues.
Growth
In 2021, Tata Steel became the first Indian company to open its doors to trans people, seeking applications exclusively from them. The film should, hopefully, encourage other Indian companies to open the doors of opportunity to LGBTQIA+ employees and urge other employees to accept them with open arms.
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Press
Tata Pravesh advocates the importance of inclusive workplaces in latest campaign
Economic Times BrandEquity
Wunderman Thompson Kolkata’s film for Tata Pravesh promotes gender inclusivityFinancial Express BrandWagon
Tata Pravesh opens the doors of acceptance by embracing diversityCampaign India
Inspiring Campaign Film From Tata Steel Highlights the Importance of an Inclusive WorkplaceBranding in Asia
Tata Pravesh talks of inclusivity in new campaign RaahiExchange4Media
Tata Steel Curates an Inclusive Workplace in Pioneering FilmLittle Black Book
Wunderman Thompson Kolkata’s film for Tata SteelMxM India
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