four women in front of a skyscraper skyline

READY-TO-GO UNIFORMS

The uniform that transforms itself the moment you step out of school.

Client

  • Wacoal

Office

  • Bangkok

CHALLENGE

Challenging a 100-year old norm of school uniforms that holds back Thai girls confidence and allowing them to freely express themselves.

INSPIRATION

In Thailand, students have to wear uniforms from kindergarten all the way to university. Worst, violations of uniform codes can turn into severe punishments. Self-expression gets seriously suppressed.

IDEA

In collaboration with fashion designer, Wacoal created “Ready-to-Go Uniforms,” a collection of uniform that transforms itself the moment you step out of school. This way girls can express themselves just the way they want.

GROWTH

We gained USD 5.3 million PR value and 174% increase in bra sales on month of the launch.

Wacoal Video Case Update 9 10 20

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