The Red Lioness Pledge signalled a commitment by British pubs to screen and promote every live Women’s Super League and Lionesses match, while creating a welcoming environment for all.
On 7 November 2019, the Red Lion pub in Moorgate, London was transformed into the Red Lioness – lighting the touchpaper that would spark a nationwide movement to change the way we view women’s football forever.
With the addition of three letters, the UK’s most popular pub name became a defiant symbol of change. Kick-starting a commitment by over 1,000 pubs to screen and promote every live Women's Super League and women’s home nations match.
For 10 days we hosted a celebration of women’s football but created a legacy that would last a lifetime.
Because if you can’t see it, you can’t be it.